Samsung is acquiring Harman | BrightTitan
bp-legacy,post-template-default,single,single-post,postid-7962,single-format-standard,eltd-core-1.1.1,flow-ver-1.3.7,,eltd-smooth-page-transitions,ajax,eltd-blog-installed,page-template-blog-standard,eltd-header-standard,eltd-fixed-on-scroll,eltd-default-mobile-header,eltd-sticky-up-mobile-header,eltd-dropdown-default,wpb-js-composer js-comp-ver-5.2.1,vc_responsive,no-js

Samsung is acquiring Harman

Mercedes Harman Kardon

Samsung is acquiring Harman

It is not a secret that most of the technology companies are trying to be a part of the automobile industry, and there is long list of companies who are already entered to this industry. This list even includes big players such as Apple or Google. Now, one more brand is being added to this space, Samsung. Even though they didn’t announce a hardware or software yet for vehicles, their latest acquisition is a sign which shows their interest in the automobile industry. Today, they announced they are buying Harman, a company making automobile infotainment systems.


To do so, Samsung will pay $8 billion in cash to Harman. However, in the next 5 years, Samsung expects to double the revenue of Harman with their own expertise with displays and user interfaces.



If you ask about how this acquisition will affect you as a user in the short-term, there is no real answer yet. Nevertheless, Samsung says they are going to provide infotainment systems, cyber security for vehicles, over-the-air updates and telematics to the automobiles “with Samsung’s significant expertise and experience in connectivity technologies” combining HARMAN’s leadership in new connected car technologies.


“Samsung says they are going to provide infotainment systems, cyber security for vehicles, over-the-air updates and telematics to the automobiles”


Concisely, Samsung will be just like Apple or Google in this huge space, providing user interfaces to some cars.


Jack Goodman

Founder & CEO of BrightTitan

No Comments

Leave a Reply