"AT&T DirecTV Now" is here | BrightTitan
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“AT&T DirecTV Now” is here

AT&T DirecTV Now

“AT&T DirecTV Now” is here

This week, AT&T finally launched its internet TV streaming service. It is called as “AT&T DirecTV Now”, and as of now, is already available on variety of devices. There is actually a long list of supported devices including set-up boxes, mobile devices and computers.



DirecTV Now, itself, is designed to compete with other rivals in this industry, which are Sling TV and PlayStation Vue. In other words, it allows users to stream live programming on their devices without even having a cable box at all. To do so, AT&T is offering four packages, which won’t require a long-term contract or commitment. It is like subscribing to Spotify or Netflix. You just choose the package, and pay monthly.


So far, there are four packages. First one is called as “Live a little”. It is the cheapest one for $35 per month, but also offers the least amount of channels, which, is about 60. Then, there is “Just Right” package for $15 more, but for that amount of money, you get additional 20 channels. However, if those numbers are not enough for you, there are two more packages.  The third one is called as “Go Big”, and is priced at $60. Nevertheless, if sign up for this pack in time, the price drops to $35, although after some point, it will require you to pay the full amount ( unless you downgrade ). With this pack, you are getting “more than 100 channels”. If that is not enough either, AT&T is offering one more pack, “Gotta Have It” for $70 per month with over 120 channels.



No matter which package you are using, AT&T allows you to add HBO or Cinemax for $5 extra ( each one ) per month. Also, AT&T does not count your data usage with the service against your ( AT&T wireless ) data plan, regardless of how much time you spend. However, one thing worth mentioning about the pricing is that, the numbers they give may change in the future.



However, at this point, it looks like DirecTV could be way better. Obviously, AT&T can use their network of distribution chain ( retail stores or call centers ) as to place themselves in a better position than competitors. However, the service lacks many features. For example, you neither have cloud DVR functionality nor the ability to pause the livestream, which are available on PlayStation Vue. Nevertheless, AT&T says that throughout the time, the service will gain new features.

Jack Goodman

Founder & CEO of BrightTitan

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