Snapchat bought that company | BrightTitan
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Snapchat bought that company

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Snapchat bought that company

The new surprise of Snapchat may be hidden in the new company they just bought. Why did popular messaging and social media platform bought that company from Israel?


Snap Inc. is constantly pursuing innovations.


One of these innovations was the Spectacles that last month went on the market. However, the company does not seem to stop with a simple glasses that has a built-in camera. Snap Inc, who has made Facebook jealous by declining all the buying offers they made, has now announced that it has bought an Israeli augmented real estate company.


What will Snapchat do with the increased reality?

Snapchat, who bought Israel based Cimagine company, which produces key technologies for augmented reality, for $ 40 million, is expected to develop its glasses thanks to this technology.



It will be possible to produce glasses with enhanced reality technology, such as Microsoft Hololens or Google Glass. They will be able to create AR images on smartphones, and so will be able to enter the competition with Facebook’s Oculus Rift. Cimagine offered an application on mobile devices that allows the virtual replacement of household items.



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The company is believed to be able to deploy a new mobile application based on this technology, and even smart features in the next generation of their Spectacles.

Jack Goodman

Founder & CEO of BrightTitan

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