Adblock doesn’t block their ads!
We recently talked about the problems that ad blocking software creates in the digital advertising industry. In summary, as Adblock is measured with large data, when quality content and quality ads combine, users are stopping ads. Therefore, we can say that the digital advertising industry is inexplicable and can be solved by Adblock.
Just as these discussions were going on, a stunning move from Adblock’s parent company Eyeo came. The German company is entering the advertising technology market.
Eyeo will ensure that advertisements that match publishers’ “Acceptable Ads” criteria with the supply-side platform they create are not blocked by the Adblock Plus ad blocker software. However, if users opt for stricter ad blocking settings in the software, the ads will not appear again.
Eyeo went to work in partnership with ComboTag, a UK-based technology startup, who was following an out-of-the-way course to pass on this platform to life. The “Acceptable Ads Platform” will be available shortly.
The platform will have pre-approved ads and act as a market place. Publishers will be able to drag-and-drop ads into places that they find suitable for their sites. However, how ads should be placed depends on a number of criteria. Each ad will not be placed anywhere on the site, but Eyeo says publishers will be offered a choice.
Publishers who want to use the “Acceptable Ads Platform” will do this by placing the tag in their pages. The platform will also work as a kind of commercial exchange. Demand-side platforms are also linked to the system, and advertisers are thinking of purchasing whitelisted sites to make contributions to the publisher’s site.
“Online consumers are divided into two ecosystems: those who block the uncomfortable ads, and those who do not.” In the German press release, eyeo and Adblock CEO Till Faida, We publishers will be able to access the first group without making any changes to their communication with the second group with the “Acceptable Ads Platform”. We have been waiting for a long time for the advertising technology industry to take a similar step, but now it’s up to our nose and we’ve gotten tired of waiting and eliminating them. ”
The advertising technology industry is expected to take a cynical approach to the “Acceptable Ads Platform”. Adblock, Google, amazon, Criteo and Taboola giant companies, such as white list of ads and users are being paid for the show. Large broadcast and advertising companies also see an almost 30 percent increase in advertising revenue almost automatically. Only 10 percent of these paying companies are currently in the “Acceptable Ads Platform”.
The executives of the advertising industry call this method different names from blackmail to tribute and they do not hesitate to say that it is a mafia-style advertising network. Adblock’s methods and that it participates in the fact that the use of ad blocking software is almost doubling every year. This is a direct threat to the online media business model funded by advertisements. And the biggest threat.