You can't zoom with ZenFone 3 Zoom | BrightTitan
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You can’t zoom with ZenFone 3 Zoom

Asus ZenFone 3 Zoom

You can’t zoom with ZenFone 3 Zoom

Asus ZenFone Zoom was not a very successful phone from a visual point of view. Although the front of the device was striking enough, the plastic disc protruding from the dull back panel was creating a strange appearance. The benefit of this was that with the 3x optical zoom, even the distant details could be captured. However, Asus just announced ZenFone 3 Zoom at CES 2017.



The rounded bulge on the rear panel is lifting up on the new phone. It’s a dual-camera setup reminiscent of the iPhone 7 Plus. One of these lenses has a f / 1.7 diaphragm and a width of 25 mm. The second, the wide-angle lens with 59mm width, offers a 2.3x optical zoom. Just like in the iPhone 7 Plus, users will be able to switch between two cameras to increase clarity in the ZenFone 3 Zoom. In other words, you can’t optically zoom the picture, but instead, switch between the cameras.


With both cameras, 12 megapixel resolution photos can be taken. Asus is offering sharpness in photos with its improved “TriTech +” auto focus system. This system features dual-pixel phase-detection auto-focus (PDAF), automatic object tracking and refurbished laser focus.


Asus ZenFone 3 Zoom


One of Asus’s innovations, “SuperPixel” technology, offers automatic ISO settings and noise reduction in photos. According to Asus, this system gives the ZenFone 3 Zoom 2.5 times more light sensitivity than the iPhone 7 Plus.


The Asus ZenFone 3 Zoom, like the other members of the ZenFone 3 family, has a Qualcomm Snapdragon 625 processor. Although this chipset is not the most advanced model, it contributes a little bit further to the long battery life provided by a 5000 mAh battery. Asus promises that the phone can stay on standby for 42 days. The size of the battery also makes it possible to use the phone as a “power bank” to charge other phones.



Asus ZenFone 3 Zoom’s storage options and price information are not yet available. The phone will be on the rack next month. New information about Asus’s ZenFone 3 Zoom is likely to be revealed at the 2017 Mobile World Congress in Barcelona.

Jack Goodman

Founder & CEO of BrightTitan

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