DJI is acquiring Hasselblad
DJI is planning to acquire theSwedish camera company Hasselblad. It is said that if these claims turned out to be true, based on reports that have not been confirmed yet, these two companies will cooperate to develop high-end drone cameras. As a result, DJI’s best drone technology will meet Hasselblad’s camera technology. Apart from the development of some drone cameras, DJI’s plans to do with Hasselblad do not seem to be clear at this time.
Hasselblad is an iconic camera company. The company that produced the cameras for decades produced cameras that NASA used during Apollo space missions. It is not easy for an average consumer to buy Hasselblad branded cameras because the company’s products are usually marketed at very high price levels. But the switch to the camera market, consumers shifting towards smartphones, and other sectors starting to move away from traditional camera technologies caused Hasselblad to look for candles in its old days.
As sources report to Luminous Landscape and TechCrunch, DJI prefers to buy the full majority of Hasselblad instead of buying it. While details of the alleged contract have yet to be revealed, it is not yet known whether the settlement has yet to be finalized. How Hasselblad will operate on this new level is also among the unclear issues now.
Hasselblad is not mentioned for the first time with DJI. The camera company supplied the summer A5D camera for the drone manufacturer as part of the drone photography package. By the end of 2015, DJI had bought the minority feeling of Hasselblad. An official statement from the two companies about the new situation has not arrived yet.