Facebook will put ads in videos
Facebook videos, which are considered one of the most popular places to watch videos, are also getting ready to become revenue gates.
As you know, Facebook is one of the most used social media platforms ( if you don’t know, you should. We are in 2017 ). So in 2016, this channel had a video watching rate of 100 million hours a day. As the interest of the users became so intense, they decided to translate the videos section into an advertising area.
The choice of showing ads will be done by uploaders. The content you upload for this will have to be watched for more than 20 seconds. After 20 seconds, you’ll get an ad at a point in the middle of the video. 55% of the revenue from this ad will be content, and 45% will remain on Facebook. It seems that YouTube has taken the example of this distribution of the media distribution.
With this decision, Facebook’s ever-expanding video archive will become a win-win situation just like on YouTube. Advertisers will also be able to more easily reach the target volume they desire. In the middle of the video, Facebook users will have to tackle the problem of tracking ads.