Intel invests in Here for future cars | BrightTitan
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Intel invests in Here for future cars


Intel invests in Here for future cars

Intel announced that it will buy a 15 percent share of Here map service. Here, under the roof of Nokia, the consortium formed by Audi, BMW and Mercedes last year was sold in excess of $ 3 billion.


Here is one of the most popular map solutions for companies in both the automotive and technology industries. Technology companies are evaluating it because it does not belong to one of their competitors. Here, saving the producers from being addicted to Google, gives companies control over the platform.



Just like the German automotive giants, the focus of Intel’s investment is the automobiles. Intel wants to develop map systems that will mark the position of the car in millimeters, but at the same time it aims to develop autonomous driving systems. The processor maker has previously announced that it will invest $ 250 million in the development of the autonomous drive system.


In this co-operation, as you can imagine, Intel will focus on the hardware part of your business. Here’s a service called “HD Live Map” that is constantly gathering information and preparing updated road maps. Thanks to this service, driver-free automobiles are provided with the latest information they need. Here’s where Intel’s role will be more of a “component manufacturer,” said CEO Edzard Overbeek, who together with Intel, will develop systems to better monitor the car’s location. It is envisaged that approvals will be received in the next few months to ensure cooperation between the two companies.

Jack Goodman

Founder & CEO of BrightTitan

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