LG unveiled its new flagship LG Signature OLED TV W-Series as the pinnacle of its new lineup of flat-panel TVs at CES 2017. Featuring Dolby Vision and Dolby Atmos sound as well as an entirely new Picture-on-Wall design, the new lineup consists of a total of ten different models.
There are five series in total; W, G, E, C and B, where W series is the top-end one. However, in any case, each series provides a choice of two screen sizes. The smallest you can get is 55-inch and the biggest is 77-inch, but keep in mind, you can’t get the 55-inch screen size with the W and G series just like you can’t get the 77-inch with the lower-end series including E, C and B. Each model in the 2017 lineup will continue to live up to the ability of OLED to reproduce the most lifelike images of any display technology, with perfect blacks, infinite contrast, expanded color gamut, and wider viewing angles. LG’s latest OLED TVs are built on a foundation of excellence and come with a number of new cutting-edge features designed to transform the TV into a comprehensive entertainment hub. LG’s 2017 OLED TVs feature the amazing blade-slim design of the B7 and C7 series, Picture-on-Glass design of the E7 and G7 series, and the unique Picture-on-Wall design of the newest W7 series.
The design of the W7 series follows LG’s “less is more” philosophy, removing all unnecessary elements to emphasize the beauty of the screen alone. The W7’s sleek, razor-thin profile makes the TV appear to be levitating in mid-air, adding a sense of unparalleled immersion. The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall, eliminating any gap between the TV and the wall.
The W7 OLED TV series builds on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, and over one billion possible colors. What’s more, all LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed. The superior picture quality delivered by the LG SIGNATURE OLED TV W-series is complimented by incorporating next-generation Dolby Atmos surround sound for an unrivaled home entertainment experience.
As the first TV in the world to incorporate Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse. Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over. Over 80 studio titles are compatible with Dolby Vision and more than 100 titles are currently available for Dolby Atmos, with 25 available in both formats. What’s more, over 100 hours of original content is available in Dolby Vision across leading OTT providers worldwide, and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray disc, with anticipated availability in 2017.
Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world; Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colors. Dolby Atmos puts viewers inside the action with rich sound that fills the entire room – even the space overhead – with powerful, moving audio that flows around the audience. Dolby achieves this by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world.
The W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame-by-frame, inserting dynamic data where needed. This technology allows the TV to offer the best possible picture even if the original HDR content contains static or no metadata at all. And all of LG’s 2017 OLED TVs support a variety of HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma), and are ready to support Advanced HDR by Technicolor technology. This versatility is enhanced by the new HDR Effect feature that processes standard definition content to improve brightness in specific areas, enhance contrast ratios and render more precise images.
The new LG OLED TVs embed cutting edge technology and renowned color science expertise from Technicolor. They apply the same technology and expertise used in the majority of premium Hollywood productions from moves to episodic series. This allows consumers to enjoy the most vibrant and lifelike viewing experiences while accurately recreating the artistic intent of content creators. Because of the superior picture quality of OLED technology, Technicolor is working with LG to expand the capabilities of OLED TVs for use in production facilities all around the world.
Featuring the latest version of LG’s webOS smart TV platform, it provides easier user experience. In order to offer viewers access to the most convenient home cinema experience possible, LG has partnered with digital content providers such as Amazon, Netflix and Vudu.