What will happen to Maserati? | BrightTitan
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What will happen to Maserati?


What will happen to Maserati?

It was claimed that the FIAT Chrysler group, which is in the search of an increased debt burden, could dismiss two important brands of the group, including Alfa Romeo and Maserati.



On the one hand, there is the Alfa Romeo, which has impressively backed its model Giulia with its important date in its history and entered the SUV class with its new Stelvio. On the other hand, there is Maserati who is confronted with the most rare parts of Italian workmanship. Both Maserati with Levante and Alfa Romeo with Giulia and Stelvio  are looking at the next turn to increase sales figures in their segments. 2017 might have started with an unexpected development for two Italian giants who are continuing their lives within the Luca FCA (FIAT Chrysler Automobiles) group.



According to the news in Forbes, considered one of the major news sources, the FIAT Chrysler group, which includes brands like Jeep and Ram apart from Alfa Romeo and Maserati, is having a hard time due to the increased debt burden. In this context, one of the thinking points is the possibility of selling these two brands. In the third quarter of 2016, CEO Sergio Marchionne has taken all kinds of options into consideration, with the group reporting $ 7 billion in total debt. In this context, the group that stated that they are planning to sell Maserati and Alfa Romeo seems to be well below the prices they set for brands. According to the information in the news, Alfa Romeo, the group that set a sales figure of 4.8 billion dollars for Maserati, is about 3.7 billion dollars. Experts agree with Maserati, who is catching up with Levante, and Alfa Romeo, who is expected to have a successful sales figure with Stelvio, is much more valuable than the numbers they have set. It is also the fact that in the upcoming days these claims may be transformed into reality, and on the one hand it may lead to much more enjoyable models in terms of users to be bought by a manufacturer who will carry two important brands like Alfa Romeo and Maserati further.

Jack Goodman

Founder & CEO of BrightTitan

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