Say goodbye to Mitsubishi Lancer | BrightTitan
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Say goodbye to Mitsubishi Lancer

Mitsubishi Lancer

Say goodbye to Mitsubishi Lancer

Mitsubishi Lancer will die soon, but why? Well, the answer is here. Continue to read.


Mitsubishi announced that they would end the production of the Lancer, perhaps the most important and historically identified model of the company.


Automobile manufacturers are investing heavily in the crossover segment, which is increasing its market share day by day. Demand is declining significantly in other segments with the intense interest of consumers. Mitsubishi, which suffered a serious loss of value after the consumer scandal that broke out in April, has also turned its course completely into a crossover league.



Mitsubishi, who entered a serious planning period following the scandal, is preparing to give up its legend that has been identified since 1973 in this context. Mitsubishi North American President Don Swearinge, who met with journalists in the event, confirmed his first oral arguments. For the brand that gave the signal that the EVO family will be presented as the last generation in the name of the Final Edition in the process, Lancer has become a day project to be abolished. Mirage models will continue to be offered in the sedan league, Swearinge said, “2017 model year will be the end of Lancer’s history. Our company is creating resources to create new products in the growing crossover market and in this context a new Lancer model is not in our plan. ”


The politics of downsizing of the brands can be understood, and in this context, some models can be abandoned if the model is no longer popular, if it is though, it should be preserved and improvements on that model could have helped to restore faithful and fanfare. With the Subaru Impreza, we have to note the fact that for the Lancer, Mitsubishi is back in development over the past few years, which has brought the most enjoyable competition to the automobile enthusiast.

Jack Goodman

Founder & CEO of BrightTitan

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