LG recently announced its new flagship LG G6 at the MWC 2017. The LG G6 comes with a totally different design than the previous models, but apart from that, the most important feature that distinguishes the device is its new 18: 9 format screen. LG has stated that this screen format will become standard on smartphones and that content producers will likely to adapt to this format. However, apparently Sony does not agree with LG.
Don Mesa, Vice President of Marketing at Sony, criticized LG for the new screen format. Stating that there is no problem in the current 16: 9 format, Mesa says that the 18: 9 is meaningless. The 16: 9 image format has being used for many years and almost all of the smartphones have adopted this screen format. Therefore, a possible new screen format change means that a long period of time is needed for content makers to adapt. Sony’s statement also points out that the company is satisfied with the existing format and does not intend to pass on a different form.
Although the 18: 9 screen format is meaningless to Sony, the use of this new format in cinema is becoming commonplace. It is possible to foresee that in the near future there will be enough content in the new format.