Apple opened a new store in Dubai
Apple yesterday opened a new store in United Arab Emirates. The company has released a few photos and a short video of the store that it opened in Dubai Mall.
The company announced in the press release that it had previously published symbolic events such as the Burj Khalifa and the Dubai Fountain in order to announce the opening of the store and also stated that there is a big gathering area in front of it. Indeed, it appears in the published photographs that on the opening day, thousands of people had accumulated in the gathering area. It is also clear from the photographs that the Apple Dubai Mall store is built to handle thousands of customers.
It has a structure consisting of split floors inside and reflects the aesthetics of “Apple Store 2.0”. It houses trees, specially manufactured wooden furniture, symbolic wooden display benches and more.
Like other existing iconic stores, the Dubai Mall has “Genius Grove”. There is also a special section for lectures, performance demonstrations, accessory areas and commercial sales. A special feature of the Dubai store is the solar wing, made of large carbon fiber; They are placed on the face overlooking the Dubai Fountain and an area opens in that section. The wings automatically open and close according to the weather in Dubai, allowing customers to enter the store’s air in the evenings while sunshine protects customers from the sun.
The opening of Thursday was the first “Today at Apple” program in the Middle East. This week’s workshop workshop, “Today at Apple,” is being conducted by team members who have been trained and by artists, photographers and musicians around the world in selected cities. Workshops are offered at different levels, from basic information and how-to courses to professional-level programs. For example, an iPhone user interested in photography can start with six How-To workshops to work on shooting, editing, editing and other topics. Advanced photographers can gain experience by participating in Photo Walking workshops organized outside the store to learn techniques such as light and shadow, portraits and storytelling. At a more advanced level, Photo Lab can get information from famous photographers about capturing natural pose, branding in social media or sharing their own viewpoints with workshop work.
Today at Apple also includes music performances by local musicians. This kind of performance was also performed in the Dubai Mall store.