Instagram Stories vs Snapchat | BrightTitan
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Instagram Stories vs Snapchat

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Instagram Stories vs Snapchat

As of last year, Instagram, a sister company of the Facebook, copied the main feature of Snapchat, the videos that disappear in a short amount of time. However, the platform has now succeeded in passing Snapchat with its number of users.



The disappearing messages that can now be found on almost every social media platform are no longer only Snapchat exclusive. But things changed after Instagram adapted this feature to itself with the name of the stories. Then, WhatsApp, Facebook and Messenger followed the same strategy. However, Instagram was the only one that could achieve great success with its storyline feature.


According to Mark Zuckerberg’s post, Instagram’s story features reached 200 million active users a day. This figure was announced as 150 million three months ago. The stage that the platform has gone through in a short period of three months seems quite impressive. The number of Snapchat’s active users is estimated at 158 ​​million. In short, Instagram copied Snapchat’s beloved feature, and actually got more users than its competitor within a year.



Instagram celebrates this important milestone with new features offered in use. The self-stickers feature allows you to attach stickers to shared photos. Moreover, if you like these movements, you can harmonize them with your story. So the sticker seems to be stuck to you. Besides that, you can also transform your own photographs into stickers. Thanks to local filters, you can use special stickers for your city or region. In addition, the favorites you use frequently are now collected under one heading. In short, Instagram continues to work to increase the number of users of stories, along with new features they are offering.

Jack Goodman

Founder & CEO of BrightTitan

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