Apple couldn't save the Tablet market | BrightTitan
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Apple couldn’t save the Tablet market

Apple iPadĀ | Color Options ( Tablet Market )

Apple couldn’t save the Tablet market

The research company IDC disclosed the current figures for the global tablet market. The decline in the last nine quarters of the period continued in the first three months of 2017. The efforts of big players like Apple and Microsoft were not enough to stop this decline.



In the first three months of 2017, 36.2 million tablets were shipped globally. That figure is 8.5 percent lower than the same period last year. The tablet market saw its first quarter peak in the first quarter of 2014, when 50.4 million devices were sold.


IDC considers both traditional tablets and more powerful devices like Microsoft Surface Pro in the tablet category. However, this category does not include rotatable devices with a non-removable keyboard.


Apple keeps its top spot in the tablet market. According to IDC figures, the Cupertino-based company controls nearly a quarter of the market. However, the fact that the company’s influence on the market is broken indicates that the iPad Pro series does not have the expected effect on sales. Huawei was the only tablet maker that was able to boost sales in the remaining quarter. In the first quarter of 2016, Huawei delivered 2 million tablet shipment in the first quarter of 2016, 2.7 million in the first three months of 2017.


It will be more interesting to examine what will happen in the coming months. Apple’s tablet market is a bit more aggressive, especially in the lower price segment, with the new iPad, which is offered for sale at a starting price of $ 1599 at the end of March. However, this model has not had an impact on the first quarter figures for sales at the end of the quarter.


IDC said that the tablet market may be moving a little bit with Apple and Microsoft’s upper-segment products to be marketed. It is worth noting, however, that Microsoft is only focused on the upper segment, and is therefore not the top five among tablet manufacturers. Amazon, which ranks third in the producer list, is focused on completely low priced tablets.



According to IDC, increasing dependence on smartphones is playing an important role in reducing interest in tablets. The company sees the future of the market in models with removable keyboards developed by manufacturers such as iPad Pro and Surface Pro.

Jack Goodman

Founder & CEO of BrightTitan

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