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Apple iPhone 7 Plus

Apple iPhone sales were down

Apple sold 50.76 million iPhones in the first three months of 2017. This contributed to the company’s revenue of $ 52.9 billion, an increase of 4.5 percent over the same period last year. The number of iPhones bought by consumers has basically followed a horizontal trend, only about 1 percent of the second quarter of last financial year. However, the average selling price per smartphone increased, helping the company generate more than $ 11 billion in net profits.

 




 

At the teleconference session after the results were announced, Apple’s CEO Tim Cook pointed out rumors about the iPhone 8 that radical design changes were awaited when asked about the iPhone sales that followed the landscape. He also added that they saw a tendency to believe that their iPhone sales were paused, and that this was linked to increasingly common and early gossip about the next generation of iPhones.

 

Apple says that Apple Watch sales have almost doubled compared to last year. At the same time, total revenues from the sales of wearable devices, including watches and headphones, increased at the same rate, reaching 5.1 billion dollars. Apple’s revenue from its services also grew strongly and rose to $ 7 billion. The company underlines that in the past 90 days, the company has added more accounts to its digital ecosystem than it did in all previous quarters.

 




 

Cook underlined that in teleconference interviews, bigger-screen iPhones like the 7 Plus achieved the highest sales in China, far above. This also contributed to the increase in Apple’s revenue in the country, even if unit sales were down. However, the table of activities in China does not look very bright. This region was the locomotive of Apple’s growth in 2014 and 2015. In the latest financial report, the region’s revenues are down 14 percent year-on-year.

 

In October of last year, Cook said that the company, which has increased its spending on R & D more than two quarters since the last three years, will find a way to grow. The rudder seems to have been broken in this quarter, but we do not see the big increases in the style we saw five years ago. The company is testing its own driverless car technology at the moment and is working on a Siri-powered speaker like Google Home and Amazon Echo.

 




 

On the other hand, Apple has launched a legal battle against Qualcomm in January, and in the past few days Apple has announced that it will not pay royalties to the chip maker for the duration of the case. The company said in its teleconference interview that it did not positively or negatively affect the earnings reports of the money arising from this situation. For the financial quarterly period we are in, the company expects a revenue of $ 43.5 to $ 45.5 billion.

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