Strava is doing a social network
The popular fitness app Strava is especially preferred by outdoor sports men. A new feature adds a different dimension to the application. The feature called “Athlete Posts” serves as a kind of blog platform. Some selected athletes can share long stories and photos via this platform. This move is particularly popular among cyclists, demonstrating that the application aims to approach traditional social networks.
The Athlete Posts feature will benefit 36 athletes specially selected in the first place. Among these sportsmen are active professionals as well as retired professionals and a tri-athlete who completes 50 Ironman races in 50 days in the US 50 states. With Athlete Posts it is aimed at sharing a few notes or photos about the accomplishments of these athletes, not being content with them and giving them tips for training, equipment suggestions and personal stories. It is planned that the service will be opened to all the users in the summer season.
Athlete Posts seems to have borrowed a lot of features from most of the existing social networks. The company intends to increase the users’ commitment to the application with content that will be presented in Athlete Posts, so that they can benefit more from the application. The company is also aiming to reach more premium subscriptions as application usage increases. The premium package is the other revenue gate outside the program, which has the name of the company Strava Metro and plans to sell user data to transportation planning offices.
It does not provide information on how many people use the company application or how many of them are premium users. However, it has been reported that the company has earned 1 million subscribers every 45 days and recorded 8 million activations every week.