Samsung Bixby doesn't work great in English | BrightTitan
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Samsung Bixby doesn’t work great in English

Samsung Galaxy S8 | Bixby

Samsung Bixby doesn’t work great in English

Samsung’s virtual assistant Bixby has introduced the new flagship phone with Galaxy S8 and S8 +. According to the Wall Street Journal, Bixby is having some problems learning English. It is said that Bixby is difficult to comply with the rules of English linguistics, and is not very talented in syntax. This means that Samsung’s virtual assistant is having difficulty building English sentences. It would not be a mistake to say that it will have a negative impact on competitors such as Google Assistant and Siri.



The Wall Street Journal reported that it was difficult for Bixby to go into action before the end of June in the US. Earlier in the Samsung statement, it was stated that Bixby could be used in the US before the end of May.


It is unlikely that this delay will have a negative impact on Galaxy S8 and S8 + sales. According to market research firm Ovum, only 9 percent of smartphone owners use digital assistants in their phones every day. Only about 50 percent of users are interested in digital assistants such as Bixby, Siri, Google Assistant and Cortana.


Although Bixby can not speak English, the Galaxy S8 is moving forward with a sales performance to make sure that its predecessor Galaxy S7 is left behind. It seems likely that Samsung will not want to face a problem with its assistant on this trip.



According to Ovum’s data, there is a local artificial intelligence assistant on 3.5 billion devices worldwide. Ovum expects this figure to reach 7.5 billion by 2021. This figure is also above the world population projected by 2021. By 2021, Google Assistant predicts to be the winner in the digital assistant market with 23 percent. Bixby is second with 15 percent, Siri third with 13 percent, and Alexa with 4 percent. However, the troubles it has with English have the potential to prevent Samsung’s assistant from achieving this vision.

Jack Goodman

Founder & CEO of BrightTitan

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