What does Google’s collaboration with HTC tell us?
HTC, with 10% of the global smartphone market in 2012, was the fourth best-selling smartphone maker. At the moment, the company has only 1% share in the smartphone market and is not in a very good financial position lately. The deal with Google today can be an important win for both parties.
The giant deal, which is the subject of long-lasting rumors, is now officially recognized. With a total of $ 1.1 billion, Google has added HTC’s Pixel phones to its team. In addition, the two companies will share resources.
What does this agreement mean for Google and HTC separately?
There is no doubt that the company produces really good smartphones. Pixel phones, as well as its newest flagship, U11, is the best example of this.
However, $ 1.1 billion is an important money for the company, which has lagged behind its competitors in sales in recent years and suffered financial difficulties. This money will comfort the company to invest in the future and even make smart advertising moves. Also, the highly successful wing of the company, such as Vive, can benefit from this support.
In the meantime, after this deal HTC’nin as a separate company, smart phone, and other sections will continue to live underlines that it will be useful.
It would not be wrong to say that Google is “ruling” the world with the Android operating system. However, the company is having a branding problem in hardware. Until today, they have worked with many different companies such as LG, Huawei and HTC for their phones.
Having made a very radical decision by ending the Nexus brand for the past year, Google would have liked the business of HTC’s Pixel team to take the step of a much more determined strategy for the future with such an agreement.
This will preserve a certain line of design and equipment for the Pixel 2 and future flagships for the future, and will result in better results for each new model.
For end users, it will not really change much. Because both HTC and Google; it will continue to develop its products in the same way, even for more cooperation now.